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The Attention Economy Thesis

ADHD is not a deficit of attention. It is a different economy of attention.

Fabian Brown · First Edition · July 2026

This thesis brings together two bodies of work never formally joined — the economics of attention (Herbert Simon, 1971) and the clinical picture of the interest-based ADHD nervous system (Dodson's INCUP model) — and argues that ADHD is not a shortage of attention but a different economy of it: one that pays for interest, novelty, challenge, urgency, and meaning rather than importance, priority, and consequence. Fully referenced. Clinically grounded. Ethically bounded.

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What's inside

The Core Thesis

ADHD is a different economy of attention — paying for interest, novelty, challenge, urgency, and meaning, not importance.

The Proof

Hyperfocus as evidence. Fifty years of attention economics (Simon 1971). The clinical INCUP model.

The Deep Implication

Attention as the sacred question — what the contemplative traditions always knew.

The Path Forward

Regulate. Reframe. Offer. Wound, work, gift.