While Dyson is synonymous with making your home cleaner than a germaphobe’s dream, its range of styling products are proving increasingly popular.
The iconic 2016 Supersonic hairdryer is super-compact thanks to some swish motor tech. And now there’s a new version that’ll make drying your hair even faster. But there’s a catch.
The new Dyson Supersonic R is made for professional stylists and so it’ll only be available to them at launch – though we reckon it’ll be available to a wider audience in due course. It’s Dyson‘s lightest, smallest, and most precise hairdryer yet. It’s actually 30% smaller and 20% lighter than the last model, since it miniturises the tech inside. You’ll find the Dyson Hyperdymium motor, doing the heavy lifting.
Read more: Dyson Airstrait: how the wet-to-dry straighteners work
Dyson chatted up 696 stylists to figure out what bugs them the most. The answer? Everything from the physical toll of styling hair all day to finding a hairdryer that doesn’t fry hair like an overzealous barbecue. The new Supersonic R (or ‘r’ as Dyson styles it) is the brand’s answer to these problems.
The Supersonic R comes with an ‘r’ curve design that makes it easier to hold. As we mentioned, it’s the smallest and lightest model yet – actually weighing less than a bottle of hairspray. The streamlined flow heater ensures even heat distribution, so you’re not accidentally torching one section of your client’s hair. And the clever RFID-enabled attachments adjust settings on the fly, adjusting airflow and temperature for optimal styling, as needed.
The goal here is to make something that makes hair stylists’ jobs a little easier, cutting down on the time it takes to dry hair. It’ll be available exclusively to hair professionals from mid-March, after a stylish debut at some fashion weeks with top stylists. You can sign-up at Dyson to hear more about it.
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