How to Build a Lead Generation Funnel with n8n (Free Template)

Want to capture leads automatically, nurture them with personalized emails, and route hot leads to your sales team? Let's build it with n8n.

What We're Building

An automated lead funnel that:

Prerequisites

Step 1: Set Up the Webhook Trigger

Create a new workflow in n8n and add a Webhook node:

Step 2: Data Validation & Enrichment

Add a Function node to validate and clean the data:

const email = $input.item.json.email;
const name = $input.item.json.name;
// Basic validation
if (!email || !email.includes('@')) {
  throw new Error('Invalid email');
}
return {
  email: email.toLowerCase().trim(),
  name: name || email.split('@')[0],
  source: $input.item.json.source || 'website',
  capturedAt: new Date().toISOString()
};

Step 3: Lead Scoring

Add scoring logic based on:

Step 4: CRM Integration

Connect to your CRM:

Step 5: Email Sequence

Set up automated nurture emails:

Step 6: Sales Alerts

For high-scoring leads (score > 80):

Free Template Download

Get the complete workflow template:

Results You Can Expect

Businesses using this funnel see:

Need Help Implementing?

Setting up your first automation can be tricky. Book a free consultation and I'll help you get it running.

This template is part of TWYN's automation library. Access 50+ ready-to-use n8n templates with a TWYN subscription.